http://daosapau.blogspot.com/

For a sneak peek at to something we recently did...
Jennifer has written!!!

IDEAS...

Will I ever run out of ideas?

In this industry, the ability to create new ideas is so important. Every single client says the same thing...

i want something different

something new

something creative...

but with loads of impact.

Just how many new ideas am I allowed to before i m totally all drained out??

NEXT...!

Was talking to some new interns at the office and it got me thinking...

how the hell did i end up here in this industry?

It really wasn't that long ago (hmmm in denial) when I was contemplating life's choices starting with what do I want to do...

become a vet... (mom vetoed against that)

medicine... (hate people... howla to treat them)

criminal law (mom said no future in this country)

chemist/pharmacist (die in a white lab coat?)

bio-chemist (hmmm I loved the idea of a mad scientist...

more importantly the idea of going mad n unleashed in the US)

Wasn't that difficult to convince my parents to let me do that... nice glamourous title... (although dad was hesitant then, as he just employed a bio chemist as his receptionist - but that was the 80's)...

But some things happened... didn't get to go to the US... detoured down under.

Bound for Melbourne.

Cut the long story short... switched my degree mid year to Arts... from Bio Chemistry to Sociology...

Yup... Life's only constant is change.

Back to the question... How did I end up doing what I do?

took an interest in studying society,

loved liberal arts,

enjoyed performing arts,

more importantly absolutely loved the art of manipulation - advertising.

One day I woke up and decided to try to combine the lot. Why should we work in fields that don't interest us? Why can't we be happy working and make a little money whilst we are at it...?

Hence the birth of Integrated Expressions.

Now the million dollar question...

just how happy am i doing this?

Scared...

Hmmm nervousness is an energy that you cant destroy!

Die. Now must come up with an idea on how to transfer it...or change it...

Digital Convergence...

Sigh...
never felt more lost than today - day 2 without my laptop!

Argh...
files...that i can save. But photos... part of a memory that i cant replace.

I came home to an Act of Love

"I BUTTERFLIED THEM FOR YOU..."
To me those words were almost as good as "guess what lingerie i have on, dear? "

Let me tell you what I came home to tonight.

10 prawns Butterflied and spread out across a bowlful of pasta, laced with bright yellow buttered garlic... yeah... that gives a new meaning to the word SEXY!

I thought once you fried a prawn, it opens out magically for you. I didn't know that there was this "Butterfly" process. Then again I used to think that Mac & Cheese meant a Double Cheese Big Mac!

Over the weekend my love discovered a new love. After an hour and a half of watching Julia & Julie, we realised that the one passion we shared above all the la-di-da arts and farts, is this huge penchant for life and food. No. Not as separate entities. But how it relates to each other.

Just a simple dinner like tonight's made me realised the little things in life that I often take for granted. I have always thought that the Prawns served in nice big restaurants looked big and fluffy, because they came that way. I didnt know until tonight that it was just a simple slit to their bottoms that made them open up so invitingly to diner.

Although I still dont get why it is called Butterflied. How can such a sweet and beautiful noun be such a brutal verb to another creature?